Gen Z Lingo 2024. Marc jacobs, duolingo and liquid death were among the brands the panelists identified as the best marketers of the year. Last year, ijbol and serving cunt rose to timeline prominence, and 2024 revitalized yap and pookie.
As gen z slang proliferates on social media, from rizz to cap, and this year, the lexicon has grown exponentially to include brat, demure and brain rot. From demure to brain rot, here’s a list of 10 gen z words that dominated 2024 and redefined how they speak, vibe and connect.
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